— ISE CREAtive Manual

Service Design Sample

Jack Threads | Total Fashion for Hot Guys


2008년에 설립된 회사로 현재 800,000명의 회원을 보유한

Men Total Fashion E-Commerce 사이트다.

주로 Streetwear 와 Sneaker Brand를 주된 상품으로 시작했다가 지금은 Top Brand들 및

Exclusive 상품들을 파격적인 가격과 서비스로 제공하며

Woman Site 못지 않게 남성들의 패션 욕구를 충족시켜줄 다양한 종류의 아이템들이 있다.

현재200만명의 회원들을 보유한  Thrillist.com이라는

‘남성’들을 위한 leading digital lifestyle publication과 함께하고 있으며

Men Fashion Mania라는 틈새 고객시장 공략에서 성공한 사례다.

-특징 : 자체 팀에서 촬영한 신선한 컨셉의 상품 이미지.

군더더기 없는 깔끔한 사이트 정리(남성shopper들을 의식한 듯..)

매일 오후 3시~4시, 1시간 동안 New Brand Sale Event.


-Main Home:회원 가입을 해야 볼 수 있음.


-E Letter

Interview with Jason Ross Founder of Jackthreads.com

1. To start out can you tell us a bit about yourself? (Name, age, position with Jackthreads)

Jason Ross, 28, founder and business development guy. My position is to have my hand in everything. I work with the buying team, the creative team, logistics and the marketing team to make sure we’re performing well on all fronts.

2. For our readers that aren’t familiar with Jackthreads.com, how would you sum up the site?

It’s an online private shopping community where guys can find cool stuff. We have exclusive brands at great prices everyday… at least 50% off. It’s exciting to be a member of JackThreads because there is something new everyday. Unlike a normal online store that rarely changes and you only visit once a season, JackThreads is always fresh. We have style for everybody at prices you wont find anywhere else.

3. So where did the idea for Jackthreads start and when did you guys officially launch?

We launched July 31, 2008. The idea came from a lot of places. I’ve always been into streetwear and sneakers. Basically, any exclusive brand or fashion that wasn’t really easy to find appealed to me. At the same time though, I have always been a bargain shopper. But the two really didn’t go hand in hand. That’s when I stated looking for a place to get the brands I love at discounted prices. I did some research and quickly realized that there wasn’t a site out there that offered what I wanted so I created JackThreads. Problem solved.

4. What have been some of your biggest obstacles in running a website where the products and suppliers change everyday?

There are tons of obstacles. The biggest challenge is getting top quality, fresh products on the site every single day. It’s possible and we’re doing it well but it’s a LOT of work. Other than that, managing logistics on the back end is challenging as we grow.

5. Everything on your site is at least 51% off or more which is incredible, how are you guys doing this? Are these over-runs, discontinued, last years styles or are you guys just that awesome?

We’re just that awesome. We’ve worked hard to establish ourselves and build exclusive relationships with people in the industry. It didn’t happen overnight.

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On-Line Survey from Victoria’s Secret

빅토리아 시크릿에서 다양하게 시행하고 있는 Gift Item에 대한 고객들의 선호도/
반응/의견/Idea를 조사하는 Survey mail.

굉장히 디테일하게 문항들이 나뉘어져 있고 구체적이고 실용적인 질문들로 구성되어 있다.


Download Full Survey PDF

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중가 제품들도 있지만 주로 디자이너 브랜드 제품들의

최저가, 세일이벤트 등을 Private-membership으로 정보를 알려주는 사이트.

Neiman Marcus, Nordstrom, Saks, Bloomingdales와 같은

Off-Line Store의 세일정보 뿐 아니라

Zappos, Bluefly, Shoes.com, Shoebuy, Onlineshoes.com, Footnotesonline 등의

On-Line Store의 세일 정보 및 최저가를 알려준다.

이 사이트에서는 판매기능이 없으며 원하는 상품을 클릭하면 해당 스토어로 연결됨.

이 사이트는 Sugar Inc.의 자회사이며 ShopStyle network 의 한 파트이기도 하다.

-장점: 개인 고객 입장에서는 Luxurious Designer Brand의 세일정보 및 최저가를

한눈에 검색 할 수 있으며 웬만한 디자이너 브랜드들은 거의 다 있다.

-단점: 제품 Sorting이 가격/세일폭/브랜드/기본적인 구분(Shoes, Dress, Top 등)으로 되어

디테일하게 검색할 순 없고 2차 하위항목에서 거의 전 페이지를 검색해봐야 함.

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